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  • Writer's pictureErik Nystenfors

Riding Through Maico's History: Innovations, Bankruptcy, and Legacy

Maicowerk A.G., commonly known by its trading name "Maico", is a name that reverberates with history and innovation in the world of motorcycles. Founded in the Swabian town near Tübingen, Germany, in 1926 by Ulrich Maisch, the company initially manufactured 98 and 123 cc Ilo two-stroke engines. After the tumultuous period of World War II, Maico began producing its own unit construction two-stroke engines and started selling complete motorcycles.

Innovations:

  1. Diverse Range: Maico's range of motorcycles was as diverse as the winds they were named after - "Blizzard", "Typhoon", and more. However, the company gained significant recognition for its purpose-built motocross and enduro machines. Their 'Maicoletta' motor scooters also garnered attention, selling in higher numbers than their road motorcycles.

  2. Racing Success: Throughout the 1970s, Maico's motocross (MC) and enduro (GS) racing models achieved significant success in both European and American competitions. Despite not having the financial backing like the Japanese giants such

Maico store in California
Maico Store in California

as Honda, Yamaha, Suzuki, and Kawasaki, Maico riders like Adolf Weil, Åke Jonsson, and Willy Bauer posed serious challenges and secured numerous top-three finishes in the Motocross World Championships.


3. Suspension Technology: One of the groundbreaking contributions to motocross suspension technology came in 1974 when the rear shocks on Maico factory-backed motorcycles were forward-mounted. This innovation significantly increased the travel, giving them an edge over the competition.



Challenges:

  1. Automobile Foray: Maico briefly ventured into the automobile sector with their line of microcars in the late 1950s. However, this foray was short-lived.

  2. Bankruptcy: Despite their innovations and contributions to the motorcycle world, Maico filed for bankruptcy in 1983. They continued to produce limited numbers of motocross and enduro models until 1986. After which, various manufacturers purchased the brand name and applied it to their limited production motorcycles.

  3. Ownership Changes: After going out of business in 1986, the company was sold multiple times. It went from Lorenz Merkle to Dutch company Rodem, and then to its largest shareholder, Brouwer. The brand underwent several changes during these transitions, including modifications to the motorcycles and shifts in production strategies.

Legacy:


Maico retains a strong cult following even today. Many enthusiasts restore vintage Maico's for display or to relive the thrill on the track. The Maico brand, with its rich history of innovation and challenges, stands as a testament to the indomitable spirit of motorcycle engineering and passion.

Source: Wikipedia.


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